Making your business grow is not an easy process, but a Las Vegas SEO Company will make it easier for you and explain your options. The best investment you can make for your business is in SEO. Here we’ll break down what exactly SEO is, why it matters, and all about the ROI of SEO.
What Exactly Is SEO?
SEO stands for Search Engine Optimization and is a type of marketing that allows your company to rank as high as possible in search engine result pages (SERPs) when people look for your business online. For example, if you search “Nike” on Google, most likely, the first result you’ll get is their official website.
Why Does SEO matter?
Here are some numbers to understand why SEO is an effective tactic for online marketers:
90% of online searches done on Google make it the most extensive traffic driver, with eight times more traffic than all social media platforms combined. The average website gets more than 65% of its traffic from Google. 81% of people who purchase do some online research before buying to get a better idea of the service or product. SEO leads have a 14.6% conversion rate compared to a 1.7% from outbound leads (direct mail, cold-calling, print advertising, etc.).
With that said, you should consider investing in SEO as your marketing channel.
How To Calculate The ROI of SEO?
Now that you’ve realized the importance of SEO, you’re probably wondering how to calculate the return on investment. The cost of SEO vary and you can figure out the ropes of SEO or have an in-house marketer. You can also opt to get a marketing agency to take care of it. Still, each agency will offer you different prices. You could find an SEO company in Las Vegas that provide services for less than $100 a month. There are also top-level SEO Company for more than $600 a month.
Now that we know the cost of a Las Vegas SEO Company, let’s learn the sales that it drives.
For example, your company is a shoe store in Las Vegas, and you want to rank first on Google. The keyword “Las Vegas shoe store” was searched 1,000 times a month. Other close variants, like “Shoe sales Las Vegas,” are searched over 4,000 times a month. As of June 2019, the click-through rate was 26.6%. This fact means that 266 people will click on your website every month when searching for “Las Vegas shoe store\”. A website with 1% conversion rate can drive 2.66 clients a month leading to 32 customers a year.
If you rank 1st for variants searched over 4,000 times a month, you would see extra 64 customers every year. How much revenue would you make with 96 new customers a year?
How Long Does It Take To See The Effects Of SEO?
Keep in mind that SEO assures exponential growth over a long period. Once you start gaining traction, your business will experience exponential growth. It generally takes from 3 to 6 months to start seeing these results. The results at five months will be considerably less than what you will get at 12 months. So be patient with SEO and trust the process. It’s essential to find a Las Vegas SEO Company that inspires confidence, communicates effectively, doesn’t violate Google’s rules. You’ll achieve a high ROI while building a successful brand if you find the right SEO firm.