How Many Leads Should Convert From Your Organic Traffic

After putting in the work on SEO and starting to see a good amount of organic traffic on your website, you may start to wonder when the leads will start showing up. If you contact a good service, they will give you a specific number. Professional SEO services in Las Vegas explain how they get to this number and how accurate it is.

Definition of Terms

Before we dive into numbers, let’s clarify a couple of terms that are essential for a complete understanding.

Let\’s Talk Numbers

The overall average percentage of websites’ organic traffic that converts to leads is 16%. It’s important to understand that this percentage can vary considerably depending on many factors. Professional SEO services in Las Vegas list the most important factors for measuring traffic and leads:

Industry

First off, you have to consider your industry. Depending on the product or service, some industries see a higher average conversion rate than others. Here are some examples:

Media or publishing, and marketing or consultancy agencies get the highest average conversion rate (20%), followed by education, training, and nonprofit companies (18%). Technology, manufacturing, construction, and consumer goods have the second to lowest conversion rate (15%), and retail, commerce, and wholesale distribution have the lowest one (11%).

However, some of these rates can be offset by the other following factors.

Search Engine Results Page (SERP)

30% of organic clicks on Google go to the first ranked link, 17% to the second, and 12% to the third. The further down your link is, the lower your chance you’ll get organic traffic. So, if you don’t rank high for a specific keyword, chances are you won’t see too much traffic or leads for that term.

Quality of Content

In order to get leads and customers, you need to equip your website with the right content. There are several rules you need to follow.

Firstly, optimize your content with the right keywords. This way, it will be easier for your audience to find you organically.

Secondly, always remember that when users type a word or a sentence on Google, all they want is an answer. The right content will give them a solution, so answer their question and guide them through their buyer\’s journey.

Lastly, include a call-to-action (CTA) that will follow up with them with related products or services that might be of interest to them.

Number of Website Pages

Consider incorporating a blog. This will create more website pages in your site which will increase the chances of finding you organically.  Every time you post a blog, you are creating a website page which translates into a bigger internet footprint of your own site. Studies have shown that you can double your leads only by increasing from one or two blogs a month to 9 to 15. If you blog at least 15 times per month, you will get 5 times more traffic.

Quantity of Content

If we sold you on the blogging, now you have to make sure that your posts are long enough to be rewarded by Google. Long-term content has an advantage over shorter content because it tells Google that your website is worth spending time on. According to HubSpot, the ideal blog length should be between 2,100 and 2,400 words. If your content is long, you can reinforce your knowledge and authority on the subject, which will help you generate leads. 

Conclusion

Even though there are many factors that can affect your visit-to-lead conversion rate, having a strong marketing strategy that touches all the points we’ve discussed will get you above the 16% average rate. You can also contact SEO services in Las Vegas that can help you carry out your marketing plan and keep you updated on new ways to convert your organic traffic into leads.