If you want to run a successful social media page, consider posting social media graphics from time to time. These graphics are tools your business can use to increase your engagement through website clicks, comments, follows, and more! Interested in creating your own graphics? Here are some tips from a Las Vegas SEO company for creating eye catching and interesting posts.
1) Keep your color scheme simple
When first brainstorming ideas for your graphic, you’re going to have to decide what colors you want to use. You might be tempted to use multitude of colors but it’s good to remember that less is more. If you use too many colors, the graphic may look too busy and discourage your audience from looking at it. Instead, try using a handful of complimentary colors. If you’re still unsure what colors to use, a good rule of thumb is to incorporate your logo colors!
2) Pick fonts that are easy to read
If you plan on incorporating text on your graphics, it can be easy to get lost among your choices of pretty or interesting fonts. However, the downside to these types of fonts is that they can be rather difficult to read. You should always remember that your graphic will most likely be much smaller when it is posted to social media compared to how it looks on your computer monitor while being designed. Simple, bold, and clean fonts are always a safe bet when designing graphics.
3) Blank space is your friend
Blank space is the area of your design that contains no elements, such as designs, text, or pictures. While you never want to create a ‘boring’ design, using blank space is important! Designs that lack this space often look busy, cramped, and overwhelming, creating a graphic that is rather unappealing to look at. On the flip side, a good use of blank space can result in an aesthetically pleasing and balanced design.
4) Design with visual hierarchy in mind
The concept of visual hierarchy is important to keep in mind while designing if you want to create engaging graphics. Basically, visual hierarchy deals with giving more visual emphasis to elements that are more important, such as how titles are written in a bigger and bolder font than the rest of the text. The point of this principle is to create a focal point and bring your audience’s attention to the most important pieces of information.
5) Keep the design cohesive
Your main goal when designing a graphic is to create something that is cohesive. This is because cohesive designs are pleasing and interesting to look at. In order to do so, you need to make sure that your design’s components, such as the text size, fonts, photos, colors, and illustrations all compliment one another. This can be a rather time consuming task, as you might find yourself comparing different styles, but the outcome of a beautiful design is well worth the effort!
6) Make the text clear
When incorporating text into your graphic, you should be conscious of its readability. Specifically, the color and placement of your text can impact how easy it is to read. Text that doesn’t show up well against its background can sometimes look awkward and be difficult to read. Simple ways to bypass this include placing a plain background behind text or selecting a contrasting color for the text itself. In doing so you are ensuring that people will be able to read your graphic and clearly understand it’s message.
Need more help? Call a Las Vegas SEO company
At the end of the day, creating a graphic is an art. It requires a lot of time, skill, and thought to design something appealing and that will draw in your audience. Because of this, some people find it better to hire a professional to take on this task for them. Digital marketers are extremely knowledgeable on what goes into creating effective graphics, so they can be trusted to make the perfect visuals for your brand. So, if you ever decide you need extra help with this aspect of social media, contact a Las Vegas SEO company today.