Although the distinctions between white hat, gray hat, and black hat SEO have already been covered, did you also know that there are more types of Las Vegas SEO to be aware of? Indeed, you need to get familiar with all of them in order to master Las Vegas web design. But don\’t worry, it\’s not that complicated. In truth, it is fundamental!
On-Page
On-page refers to the text you currently view, which can be found on any webpage. This is essential to achieve high rankings on Google and other well-known search engines. On-page SEO also includes the visible title and graphics on a website. Since our web design company in Las Vegas recommends white hat Las Vegas SEO services, the following on-page SEO techniques are considered gray or black hat and should not be used:
- Repeatedly using the same content or keywords in spam.
- You will always receive a penalty from Google for this, so don\’t even consider it!
- Exchange of false information (e.g., business addresses and phone numbers that do not exist).
- Buying reviews or posting your own using a fictitious name.
Off-Page
In this case, you don\’t necessarily need to see it to believe it. Off-page SEO refers to the techniques you use to optimize your website for search engines. According to estimates, about half of the ranking variables originate from off-site SEO. Off-page SEO is demonstrated when you link your website to other web pages, such as your social media profiles. Other pertinent examples are:
- Link creation
- A subscription box for RSS feeds
- Posting as an expert on another person\’s blog
Technical SEO
Las Vegas web design companies will tell you that the success of your website is greatly influenced by technical SEO. Without solid technical components, your website will be sluggish and difficult to use. This will immediately harm your business because potential clients will become turned off and turn to your rivals. It\’s also crucial to check that your website is compatible with mobile devices. This requirement is since mobile devices now account for over half of all web traffic in recent years. Other actions you must take (as well as further advice that is just strongly suggested) are:
- Increasing the speed of your website\’s desktop and mobile versions
- Using SSL, removing any duplicate content (Secure Sockets Layer)
- The creation of an XML sitemap
- Activating AMP – This is an open source effort intended to assist online publishers in developing mobile-optimized content that loads instantly on all platforms,\” according to Google.
- Register a domain name with Google Search Console.
Our expert Las Vegas web design staff knows every nuance of SEO like the back of their hands. Look no further than Drive Traffic Media if you want to launch a new SEO campaign that will take your company to new heights. We are here to provide you with clear explanations of the SEO industry. Don\’t wait; you won\’t even be able to remember a period when you weren\’t aware! Call (310) 341-3939 or use this website\’s contact form to contact us. You will be able to get started on scheduling an appointment to speak with one of our specialists about your SEO strategy by one of our receptionists. We can hardly wait to have you!
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