How to Do Keyword Research for Local SEO

Keyword research is a critical component of Las Vegas SEO strategy and is necessary for local businesses. Local SEO targets customers within a specific geographic area, so your keyword research should reflect your target audience\’s language and search habits so that they have a better time visiting your store and availing of your products and services.

Here are some tips for doing keyword research for local SEO.

1. Start with the Basics

Begin by making a list of the services and products you offer. Consider how your customers would describe them and what words they might use to search for them. Use a helpful keyword research tool like Google Keyword Planner, SEMrush, or Ahrefs to get keyword suggestions and search volume data. Make a list of the most relevant and high-volume keywords.

2. Identify Location-Based Keywords

Incorporate location-based keywords into your list. For example, if you run a bakery in New York City, you might include keywords like \”best bakery in NYC,\” \”cupcakes near me,\” or \”custom cakes in Manhattan.\” Use a keyword tool to find the most popular local keywords and phrases.

3. Analyze Your Competitors\’ Keywords

Sleuth around and find what keywords your competitors are using. Use a tool like SEMrush to analyze their website and identify their top-performing keywords. Look for opportunities to target keywords they may have overlooked or underutilized.

4. Focus on Long-Tail Keywords

Long-tail keywords are more specific phrases with a lower search volume, and they can be easier to rank for and may attract more qualified leads. For example, instead of targeting the broad keyword \”lawyer,\” target a long-tail keyword like \”divorce lawyer in Dallas.\” Use your keyword tool to find relevant long-tail keywords.

5. Use Location-Specific Terms

Incorporate location-specific terms into your keywords. For example, include those terms in your keywords if your business is located in a specific neighborhood or town. Also, have phrases like \”near me,\” \”in my area,\” or \”in [city name].\”

6. Optimize for Voice Search

More people these days are using voice search to find local businesses. Voice search questions are often longer and more conversational, so make sure your keywords reflect this. Use question-based keywords, such as \”Where can I find a vegan restaurant near me?\” or \”What\’s the best sushi place in [city name]?\”

7. Consider Seasonal and Event-Based Keywords

Consider your business\’s seasonality and incorporate relevant keywords into your list. For example, if you run a gelato shop, target keywords like \”gelato near me\” during summer. If your business is located near a popular event venue, target keywords related to that event.

8. Monitor and Adjust Your Keywords

Keyword research is an ongoing process. Monitor your website\’s performance and adjust your keywords as needed. Use programs like Google Analytics or Google Search Console to track your website\’s traffic and search rankings.

Conclusion

In conclusion, as a local business owner, you should be doing keyword research to look for the best keywords to attract customers in your local area. By incorporating location-based, long-tail, and voice search terms, you can increase your online presence in local search results and attract people that will likely convert to customers. Use keyword research tools and monitor your website\’s performance to optimize your keywords and stay ahead of the competition.

Need more help with SEO in Las Vegas? Then contact Drive Traffic Media today at (949) 800-6990 or (310) 341-3939 for a free consultation with our SEO professionals.