The organic SEO in the Las Vegas landscape is changing exponentially this year and you want to make sure that you hire the right company that understands how to use the technologies of today’s time to help you grow your company with Las Vegas SEO.
Running organic SEO is highly technical and you want to start with running a website audit because your site needs to be highly functional for Google and Bing. Running a keyword research is also one of the first things you want to do when you are running an organic campaign because this is going to help you choose the right keywords that are not overly competitive but still have traffic.
Do you want to choose the right keywords that somebody is looking for right now for your service or product? Las Vegas is a highly competitive market and it is not easy to overcome getting on page one and you will need help with an SEO company like Drive Traffic Media with over 13 years experience.
After you run your website audit, you need to do the fixes. This is extremely important because running a site that is not up-to-date is going to have many problems from getting hacked to not being optimized for Google’s search engine. You need to make the fixes including redirecting pages, finding broken links, and redirecting them to your homepage, making sure that you have a 404 page setting up the schema markup.
You also want to have a site that loads extremely fast on the mobile device and the desktop. There are many things that you need to fix when you are setting up a website that loads fast. You need to fix the images that are too large and are slowing down the website. You need to fix any spaghetti code that is lagging the website. You also need to make sure that your cache is set up properly, and we also recommend your website to have what they call lazy load. This is when your website will propagate as it goes down the page so it will not have to wait for the whole site to load and you can see it as you scroll down.
Copywriting is one of the most important things in your campaign for organic search, engine, marketing. We want to make sure that your website has focused pages with the right keywords on them. A minimum of 500 to 1000 words on each focus page is extremely important. Once we optimize those pages, we want to make sure the meta tags are filled out properly. Copywriting also involves having the right keywords and not stuffing too many keywords into your actual focus pages. You also want to have all the different variations of the keywords in your onsite content. Make sure that you optimize your homepage for the most popular keywords and do not put more than two or three at the most on your homepage.
After your website is set up, you want to start blogging on your site, interlinking the keywords that you highlight on those blogs to go to the focus pages. Then, you want to market that blog off-site so it gets picked up by Google.
You’ll also want to work on your backlinks. This is getting local or national websites linking to your focus pages. This is not easy because you need those relationships with those websites to get them linked to your page. But, you need to do so so that Google can scroll through your page and other pages that are linking to your site and start bringing you higher in the search engine.
This is not a fast process, but you will start seeing some results in the first two months and optimally in three to six months you will have the ranking you’re looking for. You should go after the lower ranking keywords first as it has lower competition that will give you page ranking on page 1 faster.
If you’re looking to start your campaign, give us a call at (949) 800-6990.